Search Engine Optimisation, or SEO for short, is the very first process that can be performed when it comes to your website being found on Google (or other main search engines like Bing and Yahoo).

Search engine optimisation is the general term used to describe a process that consists of on-page modifications to the code that makes up each page on your website, link building strategies to let search engines know about your content, and the creation of good, relevant textual content that will give your customers the information they need.

If your website was built right from the ground up to be search engine friendly you can then focus on link building and content creation. These two parts of the SEO process are arguably the hardest and most time consuming, but also the most important way for your website to rank well.

Proof that Search Engine Optimisation Works

What better way to demonstrate the whole process and ultimate “worth” of SEO is to conduct a bit of an SEO experiment with a recently purchased and very “green” domain.

As an ongoing experiment, a recent business client of mine from Exmouth, Western Australia, has registered a secondary domain for their Exmouth holiday home accommodation business. This brand new domain does not have any SEO juice or links from other websites at this point in time so does not show up in a general Google search for the keyword term “exmouth holiday homes”.

This experiment started in late January 2015 with a completely blank slate as indicated below:

Exmouth holiday homes

DA is Domain Age so as this is a new domain it does not have any age. PR is PageRank, the Google number traditionally assigned to indicate value of the website or page, in thins case 0 means pretty much no value. Some say this number is irrelevant while others argue it still has merit. IC is how many pages are indexed by Bing. BLP refers to the total number of links pointing to a specific URL, in this case to the main home page URL for Exmouth Holiday Homes. BLD is the total number of links pointing to any pages on the domain.

So as you can see this site is a blank slate from an SEO point of view.

Fast forward to the end of February. With just a couple of links added to a PR 4 site, you can see from the image below that the domain has 1 domain backlink (RDP) and at least 30 links pointing to to the main URL. It’s even gained some Citation Flow (CF) and Trust Flow (TF) ! Now this has all happened from some simple SEO work which I’ll outline in the series of ongoing posts about this project.